Enterprise Sr Marketing Analyst

Power Digital is a tech-enabled growth marketing firm that combines marketing, consulting, and data intelligence to drive revenue and brand recognition for clients worldwide. We emphasize diversity and a people-first culture, aiming to be the most valued private growth marketing firm globally, with scalable brand, culture, and services. Our mission is to power the relentless pursuit of growth through a team of growth-obsessed experts who demand innovation and results, driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. We focus on helping brands drive revenue growth and brand recognition, delivering value for our clients.

Power Digital leverages nova, our proprietary technology that analyzes businesses through first-party data to support marketing investment planning and due diligence in M&A. This enables marketers to contribute strategically and deliver value in new ways.

We manage large-scale media programs with a dynamic team of consultative marketers, creatives, analysts, and technologists who advance planning and measurement through testing and data science across the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role.

The Senior Growth Analyst audits current and prospective clients' marketing programs and crafts integrated marketing plans across our full channel suite, with emphasis on social media (e.g., Facebook, TikTok) and Google Ads (SEM, GDN, YouTube). You will collaborate with channel specialists (Programmatic, PR, SEO, Affiliate, Influencer, Email) to develop strategies used by account teams and to help Power Digital acquire new clients.

• Planning: determine the best budget allocation by channel, medium, environment, objective, and funnel stage
• Coordinating: work with channel specialists to ensure channel-level strategies align with the overall plan
• Research and analysis: learn about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc
• Forecasting and projections: pressure test forecasts with our specialists to ensure projections align with client budgets, efficiency requirements, and business objectives

• 5+ years of cross-channel marketing program management experience
• Understanding of marketing funnels and flywheels
• Experience with large sets of campaigns and/or clients ($100k+ spend per month per client)
• Competence in Google Ads, Facebook, and/or similar self-serve platforms
• Familiarity with the broader marketing and media buying landscape
• Familiarity with earned media channels
• Familiarity with audience insight tools such as GlobalWebIndex
• Familiarity with Asana and Slack

Key Performance Indicators (KPIs)

• Win Rate (50%+)
• Percent of Appraised GP to Won GP (70%+)

Most Important Things (MITs)

• Audit Quality
• Audit Speed
• Thought Leadership of appraisal collateral development
• Accuracy of Appraisal Forecasts

Power Digital's people and culture are central to our success. We are an Equal Opportunity Employer and value diverse backgrounds and experiences. All employees' viewpoints are important to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings or solicitations. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment process. Our genuine job openings are posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have doubts about authenticity, email recruiting@powerdigital.com before taking any action.

Equal Employment Opportunity information is available upon request as part of our standard recruiting process.