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Brand Experience Manager

7 days ago

Makati City, National Capital Region, Philippines PLDT Global Corporation Full time

Job Overview:

Senior Marketing Associate, Brand Activations

We are seeking a results-driven Senior Marketing Associate to lead the planning, execution, and evaluation of events and brand initiatives that reinforce our leadership in the telecommunications industry.

  • Key Responsibilities
  • Event Management Strategy:
    • Develop and execute a comprehensive event management strategy with a focus on major industry conferences.
    • Collaborate with internal teams and external vendors to ensure successful event execution.
    • Manage event budgets, timelines, and resources for efficient operations.
    • Oversee event logistics for smooth execution.
    • Prepare and review post-event reports for improvement.
  • Brand Activation & Marketing Initiatives:
    • Collaborate with the events agency to develop and implement brand activation strategies.
    • Support sponsorship and partnership opportunities for maximum brand exposure.
    • Assist in creating engaging content for presentations.
  • Stakeholder Relationship Building:
    • BUILD STRATEGIC RELATIONSHIPS WITH KEY STAKEHOLDERS, INCLUDING INDUSTRY PARTNERS, SPONSORS, AND ATTENDEES ALONGSIDE THE ACTIVATIONS TEAM.
    • REPRESENT PLDT GLOBAL AT INDUSTRY EVENTS PROMOTING THE COMPANY'S SERVICES AND INITIATIVES.
    • DIRECT EVENT SIGN-UPS, SPONSORSHIPS, AND OTHER ENGAGEMENT ACTIVITIES WITH AGENCIES AND THIRD-PARTY COMPANIES.
    • ENSURE TEAM ALIGNMENT WITH PROJECT OBJECTIVES AND PROVIDE GUIDANCE FOR PERFORMANCE OPTIMIZATION.
    • CLOSELY WORK WITH CROSS-FUNCTIONAL TEAMS INCLUDING MARKETING, SALES, AND OPERATIONS TO ENSURE COHESIVE PLANNING AND EXECUTION.