Brand Engagement Manager

6 days ago


Makati City, National Capital Region, Philippines LICA Auto Group Full time

LICA Auto Group is looking for a Brand Engagement Manager to enhance its digital marketing efforts. As a key member of the team, you will be responsible for developing and executing brand engagement strategies that drive organic engagement, impressions, and inquiries. Your expertise in social media management, content creation, and digital advertising will help boost our brand's online presence.

Responsibilities:
  • Brand Engagement Strategy
    • Create and implement brand engagement plans that drive organic engagement and impressions.
    • Maintain and optimize social media channels to ensure consistent brand messaging.
    • Stay up-to-date with industry trends to create relevant and engaging content.
  • Social Media Management
    • Grow and engage online communities through responsive customer service.
    • Develop strategies to increase organic inquiries through compelling content and audience interaction.
  • Paid Advertising
    • Design and execute paid ad campaigns across various platforms.
    • Optimize CTR for paid ads to maximize return on investment.
    • Test and refine ad creative, copy, and targeting to improve campaign performance.
  • Analytics & Reporting
    • Track and measure key performance indicators (KPIs) for digital marketing efforts.
    • Use data insights to inform marketing strategies and improve results.


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