Brand Manager
5 days ago
- Exciting commercial marketing opportunity
- Career growth and leadership opportunity
About Our Client
Our client is a leading and rapidly growing F&B start-up in the country. They are looking for a dynamic and strategic commercial marketing manager to drive the growth of their flagship category. This role will be responsible for shaping the brand's market presence, driving consumer engagement, and leading a team of junior marketers to ensure continued success and excitement in an increasingly competitive industry.
Job Description
The key responsibilities of the Brand Manager:
- Develop and execute brand strategies and marketing plans to drive growth, awareness, and engagement for the coffee category.
- Oversee product lifecycle management, including new product development, pricing, and innovation initiatives.
- Analyze market trends, consumer insights, and competitive landscape to identify opportunities and optimize brand and product positioning.
- Lead the development of brand communication materials, including packaging, digital marketing, in-store merchandising, and campaigns.
- Track and evaluate brand performance metrics, making data-driven decisions to improve market share and profitability.
- Work closely with cross-functional teams and directly oversee 1-2 Brand Associates.
The Successful Applicant
Must-have Qualifications of a Brand Manager:
- At least 4 years of experience in brand/ product/ category management within the F&B or FMCG industry
- Proven experience handling a coffee category or a similar beverage segment.
- Leadership experience, with a track record of managing and mentoring a team.
What's on Offer
- Competitive salary & benefits package aligned with industry standards.
- Opportunity to lead a flagship category in a leading and growing F&B brand.
- Strong career growth potential with leadership and strategic impact.
- Collaborative and dynamic work environment with hands-on training and development.
- Hybrid: 4 days on site, Makati office location
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