Brand Manager

5 days ago


Makati City, National Capital Region, Philippines Michael Page Full time
  • Exciting commercial marketing opportunity
  • Career growth and leadership opportunity

About Our Client

Our client is a leading and rapidly growing F&B start-up in the country. They are looking for a dynamic and strategic commercial marketing manager to drive the growth of their flagship category. This role will be responsible for shaping the brand's market presence, driving consumer engagement, and leading a team of junior marketers to ensure continued success and excitement in an increasingly competitive industry.

Job Description

The key responsibilities of the Brand Manager:

  • Develop and execute brand strategies and marketing plans to drive growth, awareness, and engagement for the coffee category.
  • Oversee product lifecycle management, including new product development, pricing, and innovation initiatives.
  • Analyze market trends, consumer insights, and competitive landscape to identify opportunities and optimize brand and product positioning.
  • Lead the development of brand communication materials, including packaging, digital marketing, in-store merchandising, and campaigns.
  • Track and evaluate brand performance metrics, making data-driven decisions to improve market share and profitability.
  • Work closely with cross-functional teams and directly oversee 1-2 Brand Associates.

The Successful Applicant

Must-have Qualifications of a Brand Manager:

  • At least 4 years of experience in brand/ product/ category management within the F&B or FMCG industry
  • Proven experience handling a coffee category or a similar beverage segment.
  • Leadership experience, with a track record of managing and mentoring a team.

What's on Offer

  • Competitive salary & benefits package aligned with industry standards.
  • Opportunity to lead a flagship category in a leading and growing F&B brand.
  • Strong career growth potential with leadership and strategic impact.
  • Collaborative and dynamic work environment with hands-on training and development.
  • Hybrid: 4 days on site, Makati office location
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