Brand Marketing Manager
1 week ago
On-site - Makati 5-10 Yrs Exp Diploma Full-time
Job DescriptionDescription1. Brand Leadership:
- Partner with the Customer Marketing Manager to develop and implement robust trade and brand strategies that align with Ajinomoto's vision of improving lives through better food choices.
- Ensure new product launches and core brand messages reflect cluster and regional objectives, catering to both consumer preferences and market trends.
2. Customer Engagement and Brand Representation:
- Lead the development and presentation of brand strategies to key customers, fostering strong partnerships through impactful product launches and marketing initiatives.
- Represent Ajinomoto during major customer meetings, such as "Ajinomoto Brand Days," to secure alignment on strategy and execution, conducted at least twice annually.
3. Business Planning and Pricing:
- Provide strategic direction in the annual business planning process for key partners.
- Collaborate with Sales to develop and execute pricing and promotional strategies that align with Ajinomoto's value proposition and competitive positioning.
4. E-Commerce Development:
- Contribute to the development of a robust e-commerce strategy, focusing on digital-first initiatives to enhance Ajinomoto's online presence and sales.
- Work closely with digital marketing teams to ensure seamless brand representation across all e-commerce platforms.
5. Special Projects and Packs:
- Oversee special pack initiatives, such as promotional bundles or exclusive offerings, ensuring alignment with Ajinomoto's brand guidelines and business goals.
- Drive in-store excellence by coordinating with Category Management, Shopper Marketing, and Sales teams to ensure optimal product distribution and compelling point-of-sale displays.
6. Promotional Development:
- Collaborate with the Customer Marketing Manager and Finance teams to design, execute, and evaluate promotional activities that reinforce Ajinomoto's brand equity and adhere to promotional guidelines.
7. Performance Tracking:
- Monitor key performance indicators for the category, including product distribution, competitive activities, and inventory levels.
- Provide actionable insights and recommendations for continuous improvement based on market trends and data analysis.
8. Budget Management:
- Manage and optimise the local brand marketing budget, ensuring strategic allocation of resources for maximum return on investment (ROI).
9. Media Management:
- Oversee the local media plan in collaboration with the Regional team, refining strategies and making adjustments based on campaign performance and market feedback.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in brand management, preferably in the FMCG or food industry.
- Proven ability to develop and execute integrated marketing campaigns.
- Strong analytical skills with the ability to translate data into actionable strategies.
- Experience in e-commerce and digital marketing initiatives.
- Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
- Budget management experience and a strong focus on ROI-driven strategies.
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