Brand Manager Role

5 days ago


Makati City, National Capital Region, Philippines edamama Full time

At edamama, we're a mama-led company with a mission to make parenting easier. Our online-to-offline platform offers products and services for parents and families in the Philippines.

We're looking for a talented Brand Manager to join our team. In this role, you'll develop and implement a cohesive brand strategy that aligns with our mission, values, and business objectives.

The ideal candidate will have 4+ years of experience in brand management, product development, or consumer insights. They'll have a strong understanding of omnichannel marketing, customer journey mapping, and product lifecycle management.

If you're passionate about developing successful brand campaigns, excellent communication and project management skills are essential. You should also be a creative thinker with a keen eye for design, storytelling, and innovation.

This is a hybrid work set-up based in Makati, so flexibility is key. If you're up for the challenge, please read on for more details.

Key Responsibilities:
  • Brand Strategy & Management: Develop and implement a cohesive brand strategy that aligns with the brands mission, values, and business objectives.
  • Marketing Campaigns & Activation: Plan and execute omnichannel marketing campaigns, including digital advertising, social media, email marketing, and in-store promotions.
  • Product Development & Consumer Research: Collaborate with product development teams to ideate, design, and refine products based on customer insights and market trends.
  • Cross-functional Collaboration: Work closely with product development, category management, marketing, and operations teams to ensure alignment of marketing activities with business goals.

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