Brand Manager

1 week ago


Makati City, National Capital Region, Philippines Palawan Group of Companies Full time

Direct message the job poster from Palawan Group of Companies

  • Minimum 3 years experience within FMCG, Tech, Telco, and Financial Services industry.
  • Must have background in brand management or trade marketing or product development.

Scope:

  • Lead and develop initiatives with relevant use cases to increase transactions within the app. As brand custodian, it is expected that efforts lead to successful conversion of trialists and retention.
  • Lead development of go-to-market plan for features and experiences for usage-related services in coordination with the Product Innovation team.
  • Conduct brand performance analysis, pre and post evaluation of all initiatives, and recommended action plan to address key business objectives and deliver targets.
  • Champion consumer immersions and market validation for enhancement of customer journey and continuous improvement of user experience.
  • Manage and track Advertising and Promotion budget to ensure it delivers against plan and performs to achieve business targets.

Work Arrangement:

  • Onsite, Full time
  • Must be willing to be based in Makati City
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing
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