Brand Manager
1 week ago
Direct message the job poster from Palawan Group of Companies
- Minimum 3 years experience within FMCG, Tech, Telco, and Financial Services industry.
- Must have background in brand management or trade marketing or product development.
Scope:
- Lead and develop initiatives with relevant use cases to increase transactions within the app. As brand custodian, it is expected that efforts lead to successful conversion of trialists and retention.
- Lead development of go-to-market plan for features and experiences for usage-related services in coordination with the Product Innovation team.
- Conduct brand performance analysis, pre and post evaluation of all initiatives, and recommended action plan to address key business objectives and deliver targets.
- Champion consumer immersions and market validation for enhancement of customer journey and continuous improvement of user experience.
- Manage and track Advertising and Promotion budget to ensure it delivers against plan and performs to achieve business targets.
Work Arrangement:
- Onsite, Full time
- Must be willing to be based in Makati City
- Mid-Senior level
- Full-time
- Marketing
-
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