IT Product Marketing Strategist

2 days ago

Cebu City, Central Visayas, Philippines beBeeMarketing Full time ₱800,000 - ₱1,200,000
Product Marketing Manager Job Description

This role involves driving go-to-market strategies for IT product launches, market expansions, and feature rollouts. The successful candidate will be responsible for developing and executing effective marketing campaigns to enhance product positioning, accelerate adoption, and drive revenue growth.

Key Responsibilities:
  1. Develop and execute go-to-market strategies for IT product launches, market expansions, and feature rollouts.
  2. Conduct in-depth market research to analyze industry trends, customer needs, and competitor positioning.
  3. Build and refine customer segmentation models to optimize targeting and personalized messaging.
  4. Create and enhance sales enablement materials (pitch decks, battle cards, case studies, whitepapers).
  5. Collaborate with cross-functional teams (engineering, product, sales, marketing) to ensure alignment on positioning and messaging.
  6. Drive demand generation initiatives by supporting digital campaigns, content marketing, and ABM strategies.
  7. Define KPIs and performance metrics to measure go-to-market effectiveness and optimize marketing efforts.
Requirements:
  • 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology.
  • Expertise in market research, competitive analysis, and sales enablement for IT solutions.
  • Proven track record of launching and scaling technology products in global markets.
  • Strong storytelling, messaging, and strategic thinking skills.
  • Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.
  • Ability to work cross-functionally and influence stakeholders across technical and business teams.

We are looking for a seasoned Product Marketing Manager to join our team. If you have a passion for driving go-to-market strategies and are an expert in product marketing, we encourage you to apply.

  • Marketing Strategist

    8 hours ago

    Cebu City, Central Visayas, Philippines RemoteRaven Full time $60,000 - $80,000 per year

    Marketing Strategist (Remote | Full-Time | Up to $8/hr)We are looking for a creative, data-driven, and action-oriented Marketing Strategist to take the lead on building visibility, driving community engagement, and boosting attendance at public events. If you're both a strategic thinker and a hands-on executor who loves social media, content creation, and...

  • Marketing Strategist

    9 hours ago

    Cebu City, Central Visayas, Philippines Thinker Full time ₱600,000 - ₱1,200,000 per year

    Thinker is looking for a Marketing Strategist to join the teamWe need you to:Develop specific marketing campaigns to reach marketing goals; ensuring campaigns align with branding.Establish marketing KPIs, and to track and report results of campaigns.Research and forecast marketing trends and changes, and collect and analyze market data.Meet with clients to...

  • Marketing Strategist

    4 days ago

    Cebu City, Central Visayas, Philippines beBeeStrategist Full time ₱800,000 - ₱1,200,000

    Job DescriptionAs a seasoned Marketing Strategist, you will be responsible for developing and implementing effective marketing plans to enhance brand awareness, drive customer acquisition, and increase revenue.Key Responsibilities:Conduct market research to identify target audiences, market trends, and competitive analysis.Develop and execute comprehensive...

  • Business Process Strategist

    1 week ago

    Cebu City, Central Visayas, Philippines beBeeBusinessProcess Full time

    Job Title: Business Process StrategistJob Description:Analyze an organization's processes and systems, assessing the business model and its integration with technology. Identify customer requirements, define the future state, and/or business solution. Research, gather, and synthesize information.Analyze organizational processes and systems to identify areas...

  • Senior Financial Strategist

    3 days ago

    Cebu City, Central Visayas, Philippines beBeeFinancial Full time ₱1,800,000 - ₱2,200,000

    As a Senior Financial Strategist, you will play a pivotal role in driving informed business decisions through expert financial guidance. Your key responsibilities will include developing and implementing comprehensive financial strategies, analyzing complex data sets, and providing actionable insights to support both short-term and long-term goals.Key...

  • Product Manager – AI

    9 hours ago

    Cebu City, Central Visayas, Philippines xfusion Full time ₱680,000 - ₱714,000 per year

    Position OverviewWe're looking for a Product Manager who blends high intellectual horsepower with hands-on execution and a relentless drive for results. This role is about leading with insight, managing complexity, and driving urgent, high-impact initiatives.You'll work across product, engineering, marketing, and customer success to bring visionary product...

  • Visual Content Strategist

    15 hours ago

    Cebu City, Central Visayas, Philippines beBeeInnovator Full time ₱900,000 - ₱1,200,000

    Job Title:Visual Content Strategist">The ideal candidate will be responsible for driving innovative video content creation, leveraging performance insights to inform strategic decisions, and mentoring junior editors to foster a culture of creativity and efficiency.Key Responsibilities:Develop and manage full-cycle video production, including concept,...

  • Product Strategist

    6 days ago

    Cebu City, Central Visayas, Philippines beBeeStrategist Full time ₱800,000 - ₱1,200,000

    As a Product Owner, you will play a pivotal role in driving product development from start to finish.This position requires close collaboration with cross-functional teams to ensure that the product aligns with business goals and objectives, while fostering innovation and success.Your responsibilities will include:Cross-Functional Collaboration: Working...

  • Insurance Portfolio Strategist

    1 day ago

    Cebu City, Central Visayas, Philippines beBeeStrategist Full time ₱900,000 - ₱1,200,000

    Job Title: Insurance Portfolio StrategistAbout the Role:This is a challenging and rewarding role where you will be responsible for providing strategic direction to insurance portfolios, driving growth and profitability.Key Responsibilities:Manage renewal portfolios and new business targets to achieve set goals.Monitor and review underwriting standards,...

  • Senior Product Marketing Specialist

    2 days ago

    Cebu City, Central Visayas, Philippines beBeeMarketing Full time ₱800,000 - ₱1,200,000

    Job Title: Senior Product Marketing SpecialistAbout the Role:We are seeking a skilled Senior Product Marketing Specialist to drive growth and success in our IT solutions, software, and services. This is an excellent opportunity for a talented marketer to join our team and make a meaningful impact.Key Responsibilities:Develop and execute go-to-market (GTM)...