Strategic Marketing Demand Generation Lead

1 week ago

Sorsogon, Bicol, Philippines beBeeSenior Full time $60,000 - $90,000
About This Role

We are seeking a highly skilled Senior Specialist to join our team. As a key member, you will be responsible for leading marketing efforts and driving business growth.

Key Responsibilities
  • Reporting and Analysis: Develop and maintain reporting for key marketing funnel metrics by channel, ensuring consistent cadence and actionable insights for performance improvements.
  • Forecasting and Automation: Develop detailed channel forecasts, manage reporting vs. forecast (initially in Excel), and support automation or improved solutions as needed.
  • Optimization and Partnership: Proactively identify optimization opportunities and potential issues within the marketing funnel; partner with channel leaders to create and execute action plans.
  • Ad-Hoc Analysis: Provide ad-hoc analysis and insights to inform monthly channel strategies.
  • Digital Experimentation: Oversee digital experimentation setup, measurement, and reporting across all channels.
  • Data Integrity: Ensure inbound data integrity and recommend database changes to support marketing requirements.
  • Marketing Automation: Customize, configure, and maintain marketing automation, lead gen/nurturing, campaign tracking, AI learning systems, and integrations.
  • Data Pipelines: Build and manage custom data pipelines, workflows, lead scoring models, and reporting dashboards to support marketing processes.
  • Data Quality: Monitor and cleanse data routinely to ensure accuracy and reliability.
  • Troubleshooting and Training: Troubleshoot and resolve technical issues related to marketing system configuration, integrations, and basic technical SEO. Provide training and support to marketing teams on tools, processes, and best practices to drive adoption and efficiency.
Requirements
  • Analytical Experience: 3+ years in an analytical and technical role (e.g., marketing analytics, marketing operations, management consulting, or marketing development).
  • Marketing Automation Experience: 2+ years as a marketing automation developer/admin.
  • Marketing Expertise: Strong understanding of marketing processes, lead management, and demand generation strategies.
  • Technical Skills: Advanced Excel data modeling and forecasting experience. Familiarity with key marketing funnel metrics, KPIs, and building/maintaining forecasting models. Hands-on experience with data visualization tools and Google Analytics.
  • Technology Stack: Proficiency with relevant tech stack (Asana, Looker, GA4, SEMrush, Taleo ATS, Sense HQ) or similar.
Benefits

We offer a competitive compensation package and benefits. You'll work with a global team of curious lifelong learners guided by our company values. Our inclusive culture encourages giving back, and we provide a supportive environment for your career advancement.

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