
Chief Growth Officer
7 days ago
We are seeking a seasoned marketing leader to drive business growth and customer engagement through strategic planning, campaign execution, and team management.
This role combines leadership with hands-on execution, ensuring that marketing initiatives directly contribute to revenue objectives. As the marketing lead, you will be responsible for building and leading a high-impact marketing function that drives awareness, demand, and customer loyalty.
Key Responsibilities- Growth Strategy: Design and execute a comprehensive growth roadmap aligned to revenue objectives.
- Team Leadership: Lead and inspire a small, agile team, fostering creativity, accountability, and high performance.
- Brand Positioning: Own messaging and thought leadership to differentiate the organization in the market.
- Demand Generation: Scale inbound and outbound acquisition via SEO, SEM, paid campaigns, social, and email marketing.
- Pipeline Alignment: Partner with business development to strengthen lead generation, nurturing, and conversion.
- Customer Advocacy: Develop case studies, communities, and advocacy programs to showcase client success.
- Data-Driven Decision Making: Define KPIs, track ROI, and refine strategies through a data-first approach.
Must-Haves
- A minimum of 5 years of B2B marketing experience, including 3+ years in a SaaS leadership role.
- A proven track record in scaling demand generation and digital growth.
- Strong leadership skills with experience managing small, high-impact teams.
- Strategic thinking with hands-on execution skills.
- Exceptional communication and storytelling skills.
- Data-driven mindset with expertise in HubSpot, Salesforce, Google Analytics, and related tools.
- Background in analytics, BI, or data-focused SaaS.
- Knowledge of the Australian SaaS market and experience scaling globally.
- Experience in building customer advocacy or thought leadership programs.
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