Senior Brand Development Manager
2 days ago
At Bonavita Philippines, we are seeking a highly skilled Senior Brand Development Manager to lead our marketing efforts. This role is responsible for developing and implementing comprehensive marketing strategies that drive brand awareness and customer acquisition.
Key Responsibilities
- Lead the creation of integrated marketing campaigns across multiple channels, including digital, social media, print, and events.
- Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape.
- Collaborate with product development teams to launch new products and manage product positioning and messaging.
- Manage marketing performance metrics and optimize campaigns to maximize ROI.
- Build and nurture relationships with media partners, influencers, and other key stakeholders to amplify brand visibility and reach.
- Oversee the development of marketing collateral, including website content, advertising materials, and promotional assets.
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field.
- At least 2-3 years of experience in brand management.
- Proven track record of developing and executing successful marketing campaigns that drive brand awareness and sales growth.
- Strong strategic thinking, analytical skills, and problem-solving abilities.
- Excellent communication and interpersonal skills, with the ability to influence and inspire cross-functional teams.
Benefits
We offer a fun and collaborative work environment with regular team-building activities and social events.
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