Senior Brand Strategist
1 month ago
We are seeking a highly skilled Senior Brand Strategist to join our team at JOB MATCHMAKER.
About the RoleThis is an exceptional opportunity to lead brand growth and profitability by developing and executing comprehensive brand strategies. The successful candidate will have a proven track record of driving business success through effective market positioning, pricing, promotion, product mix, and advertising.
Key Responsibilities- Brand Strategy and Planning: Develop and implement innovative brand strategies to enhance market positioning and achieve business objectives.
- Cross-Departmental Collaboration: Coordinate with various departments to align brand initiatives, ensuring seamless execution and delivery.
- Sales and Profitability Management: Establish and achieve sales, profitability, and cost control budgets and targets for the brand.
- Brand Image and Customer Experience: Develop and maintain Gingersnaps's brand image and customer experience across all online and offline touchpoints.
- Brand Engagement and Marketing: Lead the development and implementation of sustained brand engagement strategies through various channels.
- Market Analysis and Reporting: Analyze market trends, customer behavior, and category performance to make informed recommendations.
To be considered for this role, you will need:
- A Bachelors degree in Marketing, Business Administration, or related field.
- A minimum of 5 years of experience in brand management, preferably within the retail apparel and fashion industry.
- A proven track record of developing and executing successful brand strategies that drive business growth.
- Strong understanding of market research, consumer behavior, and competitive analysis.
- Excellent communication, interpersonal, and leadership skills.
$85,000 - $110,000 per annum, depending on location and experience.
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