Digital Pet Food Brand Manager

5 days ago


Pasig, National Capital Region, Philippines Addiction Pet Foods Full time
About the Job

The Digital Pet Food Brand Manager is responsible for developing and executing a comprehensive digital strategy to enhance Addiction Pet Foods' online presence, drive brand awareness, and foster customer engagement.

Key Responsibilities
  • Create an overarching digital strategy that crosses platforms, markets, and brands.
  • Develop a corresponding content calendar based on the digital strategy that covers all major platforms.
  • Develop and post engaging content relevant to pet care, nutrition, and Addiction Pet Foods' products, based on the assessed and agreed frequency per brand, per market.
Audience Engagement and Growth
  • Grow followers based on agreed metrics per quarter across all platforms.
  • Achieve an average engagement rate (likes, comments, shares) based on agreed metrics.
Campaign Management
  • Launch necessary campaigns, with defined goals and KPIs.
  • Track and report on campaign performance, including reach, engagement, and conversion metrics.
Analytics and Reporting
  • Produce a monthly social media performance report, including insights and recommendations.
  • Use analytics tools to track key metrics and identify trends.
Job Qualifications
  • Bachelor's Degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field.
  • Minimum of 3-5 years of experience in digital marketing, social media management, or a related field.
Requirements
  • $85,000 - $110,000 per year
  • Experience in the pet industry or consumer goods sector, demonstrating a passion for pets and knowledge of pet care trends.


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