Brand Development Manager

9 hours ago


Pasig, National Capital Region, Philippines JOB MATCHMAKER Full time

Job Overview

As a key member of our team, you will play a pivotal role in shaping and executing marketing strategies that drive brand growth, increase visibility, and enhance customer engagement. Your expertise will help us create marketing campaigns that resonate with families, spark excitement for our brand, and elevate the Gingersnaps experience across all platforms.

About Gingersnaps

We are a dynamic and creative company dedicated to providing high-quality children's apparel. Our mission is to inspire kids to be their best selves through fashion, while building strong relationships with our customers and partners.

Responsibilities

  • Develop and execute comprehensive marketing plans that amplify the Gingersnaps brand, drive sales, and increase customer engagement.
  • Conduct market research to identify consumer trends, demographics, and competitors, and use this insight to shape effective campaigns.
  • Collaborate with our creative team to develop visually stunning and child-friendly campaigns across digital, social, and traditional media, while ensuring our brand voice is consistent and impactful.
  • Manage and optimize digital marketing initiatives, including social media, email campaigns, influencer partnerships, and online advertising to increase brand exposure and drive traffic.
  • Use analytics tools to track campaign performance, assess ROI, and provide actionable insights to continuously improve marketing efforts.
  • Cross-functional collaboration: work closely with internal teams to align marketing efforts with product launches, promotions, and brand initiatives.

What We're Looking For

  • Proven experience in marketing, with a focus on brand management, digital marketing, and campaign development.
  • Strong leadership skills, with experience managing a team, including creative professionals like copywriters and graphic designers.
  • Creative thinker with a flair for creating child-friendly and engaging content that speaks to families and enhances the Gingersnaps brand.
  • Analytical and data-savvy, with comfort using analytics tools and reporting to track performance and optimize campaigns.
  • A genuine interest in children's apparel and a desire to help build a brand that resonates with both kids and parents.
  • A collaborative, communicative, and dynamic individual who thrives in a fast-paced environment.


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