Visual Branding Lead

1 month ago


Pasig, National Capital Region, Philippines JOB MATCHMAKER Full time
Job Title: Visual Branding Lead

About the Role:
Job Matchmaker seeks a talented Art Director to lead our visual branding efforts. As an integral member of our creative team, you will be responsible for shaping and executing our brand's visual identity across all channels.

Key Responsibilities:
  • Brand Visual Identity: Develop and maintain a cohesive visual identity for the brand, ensuring consistency in design elements, color schemes, and typography.
  • Campaign Conceptualization: Lead the creative development of collection campaigns, collaborating with marketing and merchandising teams to align with business objectives while maintaining high creativity and innovation.
  • Team Leadership: Manage and inspire a team of designers, photographers, and other creative professionals, fostering a collaborative and dynamic work environment.
  • Art Direction: Provide clear artistic direction for photoshoots, videos, website wireframes, offline collaterals, store window designs, and other creative projects, ensuring alignment with brand aesthetics and messaging.
  • Trend Analysis: Monitor industry trends, consumer behavior, and the competitive landscape to inform and guide the brand's creative direction.
  • Collaboration: Work closely with cross-functional teams, including marketing, merchandising, and e-commerce, to ensure creative initiatives align with overall business strategies.
  • Budget Management: Responsible for managing the creative budget, ensuring optimal allocation of resources for maximum impact.

Qualifications:
  • Education: Bachelor's degree in Art, Design, Fashion, Marketing, or a related field. Master's degree is a plus.
  • Experience: Minimum of 3 years of experience in art direction with a strong portfolio showcasing successful campaigns and projects.
  • Leadership Skills: Proven experience leading and managing creative teams and fostering a collaborative and innovative work environment.
  • Technical Proficiency: Proficient in design software such as Adobe Creative Suite and a strong understanding of digital platforms and technologies.

Estimated Salary: $90,000 - $120,000 per year, depending on location and experience.

Join us at Job Matchmaker: If you're a strategic thinker with a passion for storytelling and a keen eye for design, we'd love to hear from you.

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