Lead Performance Creative

1 day ago


Lipa City, Calabarzon, Philippines beBeeCreative Full time $90,000 - $120,000

Job Opportunity

We are seeking a highly skilled Creative Strategist to drive business growth through high-performing Meta ad campaigns.

The ideal candidate will have expertise in developing and executing ads that resonate with diverse customer avatars across multiple products.

A key responsibility will be to ideate, research, and deliver innovative ad concepts weekly, leveraging performance data to optimize creative.

Responsibilities include:

  • Developing and executing high-performing Meta ad campaigns for various products and customer segments.
  • Creating 15-25 fresh ad concepts per week tailored for Meta (Facebook & Instagram).
  • Writing compelling direct response copy and creative briefs with strong hooks and structure.
  • Conducting market research to identify customer pain points, desires, and objections.
  • Designing ad concepts for different funnel stages – cold, warm, and hot traffic.
  • Analyzing performance data to refine and optimize ad creative.

Requirements:

  • At least 3 years of experience in a direct response or performance creative role.
  • In-depth knowledge of video pacing, ad storytelling, attention-grabbing techniques, and scroll psychology.
  • Exceptional direct response copywriting skills, especially for Meta video ads.
  • Demonstrated ability to analyze and optimize creative based on performance data.

About the Role:

This position requires a strategic thinker who can develop and execute effective ad campaigns. If you possess excellent communication skills and a keen eye for detail, this could be an exciting opportunity for you.



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