Strategic Creative Lead

1 day ago

Paranaque City, Calabarzon, Philippines beBeeCreative Full time ₱1,700,000 - ₱2,100,000
Job Description

As a creative professional, you will drive performance-focused creative direction for our paid media clients. This involves identifying winning ad concepts, analyzing creative performance data, and turning insights into actionable briefs and feedback.

You will work closely with designers, editors, and content creators to bring creative ideas to life—ensuring assets are optimized for each platform and aligned with performance goals.

A key aspect of this role is exploring and implementing AI tools within the creative strategy workflow. This includes testing new platforms, identifying automation opportunities, and supporting the team in integrating tools that improve efficiency and elevate creative output.

Additionally, you will contribute to shaping the evolving role of creative strategy within our performance team. This involves helping us define standards, processes, and ways of working across accounts.

Key Responsibilities
  • Analyze creative performance data to identify trends, patterns, and opportunities for optimization.
  • Conduct brand and industry research to fuel creative ideation and ensure relevance.
  • Translate insights into clear, inspiring creative briefs and strategic direction for designers and UGC creators.
Project & Stakeholder Management

Manage the delivery of creative projects from concept to execution—ensuring assets are on-brief, on-brand, and on-time.

Coordinate across designers, editors, and content creators to keep workflows smooth and aligned.

Act as a key point of contact for clients—gathering input, managing feedback, and ensuring expectations are met throughout the process.

Creative Quality & Optimization

Review content to ensure quality, consistency, and alignment with performance goals and platform best practices.

Provide actionable feedback and guidelines to creative teams to continuously improve output.

Monitor post-launch performance and recommend iterative improvements where needed.

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