
Senior Growth Marketing Specialist
2 days ago
We are a forward-thinking growth marketing firm igniting revenue and brand recognition for leading companies worldwide. Our mission is to power relentless pursuit of growth, redefining what's possible through a team of experts driven by integrity, autonomy, and grit.
Our dynamic team of consultative marketers, creatives, analysts, and technologists challenge traditional planning and measurement methods through meticulous testing and data science across each milestone of the customer journey.
***Proficiency in spoken and written English at an advanced level is required for this role.***">
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- Responsibilities:">
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- Planning: determining best budget allocation by channel, medium, environment, objective, and stage in the funnel">
- Coordinating: working with channel specialists to ensure channel-level strategies align with overarching plan">
- Research and analysis: learning about prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc">
- Forecasting and projections: working with specialists to pressure test forecasts and ensure projections match up with client efficiency requirements and business objectives">
Role Requirements:
• 5+ years of cross-channel marketing program management experience
• Understanding of marketing funnels and flywheels
• Previous experience with large sets of campaigns and/or clients ($100k+ spend per month per client)
• Competence in Google Ads, Facebook, and/or similar self-serve platforms
• Familiarity with the larger marketing and media buying landscape
• Familiarity with earned media channels
• Familiarity with audience insight tools such as Global Web Index
• Familiarity with Asana and Slack
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- Key Performance Indicators:">
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- Win Rate (50%+)">
- Percent of Appraised GP to Won GP (70%+)">
Benefits:
At Power Digital, we value diversity in our team's backgrounds and experiences, striving to make an impact inside and outside the workplace. Diversity not only includes race and gender identity but also age, disability status, veteran status, sexual orientation, religion, and many other aspects of one's identity.
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