Business Development Specialist
1 day ago
We are seeking a highly skilled Outbound Lead Generator to join our team. This role is ideal for individuals with a strong background in sales development, lead generation, and business development.
- Key Responsibilities:
Prospect Identification & Research: Actively identify potential clients within target industries and personas that align with our Ideal Customer Profile (ICP).
Personalized Outreach Execution: Craft and send highly personalized emails and LinkedIn messages based on prospect research and strategic campaign guidance. Conduct targeted cold calls to key decision-makers to introduce us and uncover potential needs.
Lead Qualification: Engage prospects in meaningful conversations to understand their business challenges, determine if our solutions are a potential fit, and qualify their interest.
Meeting Scheduling: Secure introductory meetings or calls between qualified prospects and our Account Executives/Sales Team.
Activity Tracking & Reporting: Meticulously log all outreach activities, prospect interactions, and lead information in the CRM system. Track personal performance against KPIs.
Tool Utilization: Effectively use sales tools including CRM, email automation platforms, LinkedIn Sales Navigator, and other prospecting tools provided.
Collaboration & Feedback: Work closely with the Outbound Marketing Strategist, providing feedback on campaign messaging effectiveness, market response, and prospect objections. Collaborate with the Sales team for smooth lead handoffs.
Continuous Learning: Stay informed about our services, case studies, target industries, and best practices in sales development and outbound prospecting.
Requirements:
- Experience: 2+ years of experience in a B2B Sales Development, Business Development, Lead Generation, or Inside Sales role, preferably within the software/technology industry.
- Skills:
- Proven ability to generate leads and schedule meetings through outbound prospecting.
- Exceptional verbal and written communication skills.
- Strong research skills to effectively personalize outreach.
- Resilience, persistence, and a positive attitude in handling rejection.
- Excellent organizational and time management skills.
- Proficiency using CRM software and sales engagement tools.
- Comfortable and proficient with LinkedIn Sales Navigator.
- Goal-oriented mindset with a drive to meet and exceed targets.
- Ability to quickly learn and articulate technical concepts and business value.
- Preferred Qualifications:
- Experience prospecting into mid-market or enterprise accounts.
- Experience targeting industries such as Financial Services, Healthcare, Logistics, or Online Retail.
- Familiarity with custom software development services or related B2B technology solutions.
- Bachelor's degree in Business, Marketing, Communications, or a related field.
- Proven track record of consistently meeting or exceeding SDR quotas.
Seniority Level: Mid-Senior level.
Employment Type: Full-time.
Job Function: IT Services and IT Consulting.
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