Relationship Manager

1 week ago


Pagadian, Zamboanga Peninsula, Philippines beBeeMarketing Full time ₱900,000 - ₱1,200,000

About a digital-first company empowering everyday women and inspiring self-confidence.

As Southeast Asia's leading womenswear brand, headquartered in Singapore, we have an omnichannel presence across multiple countries.

Proudly female-founded with more than 65% female representation in leadership roles, we're working towards becoming the most thoughtful brand globally for Asian females.

Our mission is to make an impact through exciting plans and dynamic teamwork in a workplace without corporate BS.

The Role: CRM Manager

Customer Relationship Management (CRM) Strategy

Lead our CRM strategy, reporting to the Director of Marketing, driving customer engagement, retention, and loyalty through data-driven campaigns, platform optimization, and cross-functional collaboration.

  • Customer-obsessed with a passion for creating impactful experiences
  • Manage a loyalty or membership program in retail or e-commerce
  • Hands-on experience with CRM tools and marketing automation programs
  • Interpret data, generate insights, and optimize performance
  • Manage vendors and evaluate marketing tech tools
  • A strong collaborator and effective communicator
  • Past experience in managing a team
Main ResponsibilitiesCRM & Loyalty Strategy
  • Develop and execute the CRM and Loyalty strategy across channels
  • Stay updated on martech trends to continuously improve CRM strategy, tools, and execution
  • Analyze customer data and campaign performance to uncover insights, improve targeting, and optimize communications
  • Manage CRM vendor partnerships and lead platform evaluations that power advanced segmentation & automation
Customer Insights
  • Leverage customer insights to drive program enhancements that increase engagement, retention, and lifetime value
  • Strengthen customer insight capabilities through tools like surveys and focus groups to better inform customer strategies across the company
Team Leadership
  • Own overall CRM KPIs, including new customer acquisition, retention, and engagement
  • Lead and coach the CRM team, managing performance, goal setting, and capability development

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