Strategic Marketing Director for Hospitality and Real Estate

1 month ago

Manila, National Capital Region, Philippines VargasAndrews Full time

We are seeking a highly experienced Strategic Marketing Director to lead the marketing efforts for three unique businesses: VargasAndrews, Smart Suites LLC, and Flourish Homes.

About Us

VargasAndrews is an international professional services firm specializing in business transformations. Our vision is to become a global leader in business transformations. We are driven by a passion for customer obsession, teamwork, agility, and accountability.

Smart Suites LLC focuses on delivering exceptional guest experiences through personalized hospitality and efficient service. Managing 44 vacation rental suites in Queensland, we strive to provide a memorable experience for our guests.

Flourish Homes is a real property management company dedicated to helping everyone involved grow and succeed. We foster a supportive environment where everyone can flourish.

Salary and Benefits

The estimated salary for this position is $1,750 - $2,200 per month, depending on experience. This is an independent contractor role.

Key ResponsibilitiesVargasAndrews (Professional Services Outsourcing)
  • Develop and implement marketing campaigns that generate qualified leads and discovery calls.
  • Utilize Google Ads to manage and optimize paid search campaigns, ensuring cost-effective lead generation.
  • Report regularly on KPIs such as the number of leads generated, discovery calls, and campaign ROI.
  • Develop and oversee LinkedIn B2B outreach strategies.
  • Lead marketing strategies, including social media, to enhance brand presence and engagement.
  • Oversee and execute content creation for social media campaigns that align with the company's mission.
  • Collaborate with executive leadership to maintain consistent messaging across all platforms.
  • Analyze data to evaluate campaign performance and make strategic adjustments.
Smart Suites LLC (Vacation Rental/Airbnb)
  • Develop and oversee LinkedIn B2B outreach strategies, focusing on partnerships within the vacation rental industry.
  • Lead SEO optimization for vacation rental listings on platforms such as Airbnb, Booking.com, and VRBO.
  • Supervise content creation for SEO-driven strategies, including keyword research and campaign performance analysis.
Flourish Homes (Real Estate)
  • Create and execute a marketing plan for Flourish Homes that highlights the company's commitment to growth and community building.
  • Manage marketing campaigns across social media platforms, building awareness and engagement with property owners and tenants.
  • Oversee SEO efforts to ensure optimal visibility of property listings and company branding.
  • Implement LinkedIn outreach strategies to build relationships with potential property management clients.
Team Leadership
  • Lead a marketing associate providing guidance and mentorship.
  • Ensure effective collaboration across all marketing activities for the three companies.
  • Report regularly on the performance of all campaigns, making recommendations for improvements.
Skills and Qualifications
  • Ability to manage multiple clients.
  • Excellent communication and project management abilities.
  • 5+ years of marketing experience, with a strong focus on the hospitality and real estate industries.
  • Proven leadership and team management experience.
  • Expertise in social media, SEO, and B2B LinkedIn outreach.
  • Experience with platforms like Airbnb, VRBO, Booking.com, and familiarity with real estate marketing.
  • Basic web development skills are a plus.
  • Strong knowledge and hands-on experience with Google Ads and other digital marketing platforms.
  • Strong ability to analyze data and adjust strategies to improve campaign outcomes.
  • Leadership and people management skills.
  • Strategic thinking and ability to handle complex marketing plans across different industries.
  • Creative and analytical mindset.
  • Strong communication and organizational skills.

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