Strategic Marketing Leader for Multifaceted Enterprises
4 weeks ago
Unlock the Power of Effective Digital Marketing
We are seeking a highly skilled Strategic Marketing Leader to drive our digital marketing efforts across three distinct businesses: VargasAndrews, Smart Suites LLC, and Flourish Homes. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies that deliver results.
**Key Responsibilities:**
- Develop and implement targeted marketing campaigns to generate qualified leads and discovery calls.
- Optimize paid search campaigns on Google Ads to ensure cost-effective lead generation.
- Report regularly on key performance indicators (KPIs) such as lead generation, discovery calls, and campaign return on investment (ROI).
- Lead social media marketing strategies to enhance brand presence and engagement.
- Oversee content creation for social media campaigns aligned with our company mission.
- Analyze data to evaluate campaign performance and make strategic adjustments.
**Team Leadership:**
- Guide a marketing associate in their professional development.
- Foster effective collaboration across all marketing activities for the three companies.
- Regularly report on campaign performance and provide recommendations for improvement.
**Requirements:**
- 5+ years of experience in marketing, with a focus on hospitality and real estate industries.
- Proven leadership and team management skills.
- Expertise in social media, SEO, and B2B LinkedIn outreach.
- Experience with platforms like Airbnb, VRBO, Booking.com, and familiarity with real estate marketing.
- Strong knowledge of Google Ads and other digital marketing platforms.
**What We Offer:
* Salary range $1,500-$2,200 per month
* Opportunity to work with a dynamic team and contribute to the growth of three unique businesses
* Professional development opportunities and mentorship
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