
Generating Leads
10 hours ago
We are seeking an experienced and driven professional to excel in a dynamic environment as a Lead Generation Specialist.
This role combines passion for sales and marketing, playing a key role in identifying and nurturing potential customers to drive business growth.
Key Responsibilities:
- Prospecting: Identify and research potential leads through various channels, including cold calling, email outreach, social media, and online research.
- Lead Qualification: Engage with leads to determine their needs, budget, and purchase intent, and qualify them based on predefined criteria.
- Product Knowledge: Maintain a thorough understanding of company offerings to effectively communicate value propositions to potential leads.
- CRM Management: Record and maintain accurate lead information in the CRM system.
- Follow-up: Ensure timely and consistent follow-up with potential leads to nurture their interest and move them through the sales funnel.
- Lead Nurturing: Use email marketing and other communication tools to nurture leads and provide them with relevant content and information.
- Sales Handoff: Coordinate with the sales team to transition qualified leads for further engagement, providing comprehensive information and context.
- Data Analysis: Analyze lead generation performance, track KPIs, and make data-driven recommendations for process improvement.
- Reporting: Prepare and provide regular reports on lead generation activities and results to management.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience as a Lead Generation Specialist or similar role.
- Excellent communication and interpersonal skills.
- Strong analytical and problem-solving skills.
- Familiarity with CRM software and other lead generation tools.
- Ability to work independently and as part of a team.
- Proven track record of meeting or exceeding lead generation targets.
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