Expanding Global Presence through Strategic Online Partnerships

3 days ago

Taguig, National Capital Region, Philippines beBeeDigitalGrowth Full time $90,000 - $120,000
Job Title: Digital Growth Specialist

This is a remote position within our Marketing team. In this role, with a focus on paid acquisition channels, the ideal candidate will be well-versed in the paid media landscape, having had recent hands-on experience managing, optimising, and reporting on campaigns.

The ideal candidate will have a passion for marketing and a commitment to helping us grow our marketing reach and customer base.

We are looking for someone who can take ownership of ad purchasing across Facebook, Google, Tik Tok and other paid channels. The successful candidate will have excellent analytical skills, with the ability to interpret complex data sets and make informed decisions.

About the Role
  • Responsible for ads purchasing across various platforms.
  • Independently complete work such as creating accounts in related platforms, analysing targeted users, optimising ads contents, improving overall ROI, etc.
  • Work closely with designers to develop ads content plan, based on data analysis and user portrays for overseas users.
  • Communicate closely with marketing and other teams to contribute towards formulating and independently executing proper digital growth strategies in an orchestrated way.
  • Keep track on latest industry trends, keeping a close eye on competitors.
  • Onboard influencers and manage an influencer network and influencer driven growth among the south east asian diaspora, in the UK, USA, Europe and Canada.
  • Develop and manage a B2B partnership network to drive online growth.
  • Manage Public Relations for LemFi to drive growth among the South East Asian diaspora with multiple stakeholders e.g. Publications, Media Channels, Celebrities and PR Agencies.
  • Conduct market research to identify current and potential customer needs and trends;
  • Support and collaborate with various teams within the company to plan and execute marketing campaigns;
  • Engage in cross-functional responsibilities and assist the team where needed.
Requirements
  • In-depth understanding of all aspects of ads content development, testing, and optimization.
  • In-depth understanding of Facebook / Google / Tik Tok / Youtube and other paid ads channels.
  • 2-4 years' experience in a performance marketing role for international platforms such as google, facebook and tik tok.
  • Excellent speaking, writing and people management skills.
  • Ability to work in a rapidly changing business and regulatory environment.
  • A strong network in the South East Asian disapora community is a plus.

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