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Marketing Program Coordinator

1 week ago

Makati City, National Capital Region, Philippines Michael Page Full time

A well-established global brand is seeking a skilled professional to drive its growth and success.

Job Overview:
  • This role involves developing and implementing strategic plans to increase brand awareness and market share.
Key Responsibilities:
  • Develop and execute strategic business plans to meet brand growth targets.
  • Collaborate with senior team members to identify market opportunities and brand positioning strategies.
Product Launch & Marketing Program Development:
  • Support the development of marketing programs and projects for new product launches.
  • Assist in formulating long-term and short-term marketing plans to ensure successful product positioning and brand equity growth.
Market Analysis & Reporting:
  • Gather and analyze competitor pricing, trends, and market movements to support brand strategy adjustments.
  • Conduct market research to identify consumer insights and new opportunities for brand development.
Supplier & Stakeholder Coordination:
  • Coordinate with various suppliers to ensure timely and cost-effective delivery of brand materials and resources.
Cross-functional Project Management:
  • Facilitate project coordination by liaising with cross-functional teams, including sales, trade marketing, product development, finance, and creative, to ensure alignment and smooth project execution.

The Successful Applicant

  • You have at least 2-3 years of experience in brand management, FMCG, retail, F&B, e-commerce, or digital platforms.
  • Excellent communication and interpersonal skills.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.