Marketing Program Manager

6 days ago


Makati City, National Capital Region, Philippines Metrobank Full time

The role of a Marketing Program Manager at Metrobank involves developing and managing marketing programs to drive growth in assigned products or services.

  • Key responsibilities include implementing programs and enhancements to achieve targets related to Merchant affiliation, Events, Retail Billings, Attrition, and Activation of products/services handled.
  • The successful candidate must possess the necessary skills to apply relevant market, industry, and consumer insights in developing effective campaigns and addressing current and unforeseen customer needs.
  • Staying up-to-date with competitor trends and practices is crucial, as the jobholder must effectively respond with counter measures to maintain a competitive advantage.
Key Qualifications:
  • A Bachelor's degree from a reputable college/university, preferably in business, is required.
  • The ideal candidate will have at least 1-2 years of solid experience in creating and implementing marketing programs.
  • A broad understanding of the different areas of the credit card business, including the capacity to relate unit operations and performance metrics to the overall business of the company, is essential.
  • Strong inter-personal skills are also a must.
  • Proficiency in MS Word, Excel, and PowerPoint is expected.
  • The ability to prepare communication and creative briefs, as well as analyze reports for marketing programs, is highly valued.


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