Senior Growth Marketing Specialist

2 days ago

Cebu City, Central Visayas, Philippines beBeeMarketing Full time $120,000 - $150,000
About the Role

We are seeking a highly skilled and experienced Marketing Analyst to join our team. As a key member of our growth marketing firm, you will be responsible for auditing current and prospective clients' marketing performance, identifying areas for improvement, and providing recommendations for optimization.

Responsibilities:
- Diagnose business and marketing KPIs to determine growth constraints
- Conduct research on prospective clients, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc
- Analyze Marketing Mix Models to interpret results and propose recommendations for marketing program optimization

Requirements:
- 5+ years of cross-channel marketing program management experience
- Understanding of marketing funnels and the entire digital marketing landscape
- Experience managing or working with large sets of campaign data ($100k+ spend per month per client)
- Competence in Google Ads, Meta Ads, TikTok Ads, and/or similar self-serve platforms
- Familiarity with audience insight tools such as Global Web Index (a plus)
- Familiarity with statistical models such as Marketing/Media Mix Models, Causal Impact Analyses, and Regression Analyses (a plus)

Benefits:
- Competitive salary and benefits package
- Opportunity to work with a dynamic and growth-focused team
- Professional development and training opportunities

What We Offer:
- A collaborative and inclusive work environment
- Opportunities for career advancement and professional growth
- Recognition and rewards for outstanding performance

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