
Customer Engagement Specialist
2 days ago
We are a digital-first company on a mission to empower women and inspire self-confidence. We are Southeast Asia's leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets.
Our StoryFounded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles. We raised a US$50M Series C round in 2021 and know that we're on the cusp of something great, where we're working towards becoming the most thoughtful brand globally, for the Asian female consumer.
The RoleWe're seeking a strategic, results-driven CRM Manager to lead our CRM strategy. This role plays a key part in driving customer engagement, retention, and loyalty through data-driven campaigns, platform optimization, and cross-functional collaboration.
Main Responsibilities- Develop the strategy and lead execution of the CRM and Loyalty strategy across channels (e.g. lifecycle email, WhatsApp).
- Analyse customer data and campaign performance to uncover insights, improve targeting, and optimise communications.
- Leverage customer insights to drive program enhancements that increase engagement, retention, and lifetime value.
- Bachelor's degree in Marketing, Business or a related field.
- Min. 5 years of experience in a CRM role, preferably in retail or e-commerce.
- With proven experience leading a team.
- Flexible Work Arrangement.
- Work from anywhere.
- Staff Wellness.
- Comprehensive corporate insurance.
- Learning and Career Development.
- #TeamLB perks.
- Generous staff discount off products.
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