Paid Social Growth Specialist

We are a dynamic growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

Our full-service growth marketing firm offers best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.

At the heart of our firm is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

We're looking for a creative and energetic full-time Paid Social Strategist to join our team with a passion for performance marketing and team management. Experience in TikTok and Meta Ads platforms is a must.

Responsibilities include full ownership and execution of performance marketing via paid social platforms, effectively executing builds and production A-Z with redundancy across channels, and lead execution of optimizations concerning performance improvements relative to goals.

Excellent marketing and business strategy acumen are essential for this role, including complete understanding of the marketing funnel and how to execute via paid social, full understanding of the eCommerce model and basic lead gen strategies, and ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results.

Ownership of performance reporting and strategy communication includes executing performance reporting A-Z with excellent presentation creation capabilities, autonomously presents performance reports and recaps, facilitating strategic conversations with clients (verbally and written), and ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps.

Operating as an effective member of the team for both department and account teams involves contributing to a constructive and effective work environment in line with core values, actively participate in the growth and development of junior talent where applicable, employ AI technologies to enhance and optimize business processes, and utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

• Full ownership and execution of performance marketing via paid social platforms
  • Effectively executing builds and production A-Z with redundancy across channels
    • Channels include TikTok, Meta, Pinterest, Snapchat, Reddit, and LinkedIn where applicable. Heavier emphasis on TikTok and Meta
  • Lead execution of optimizations concerning performance improvements relative to goals
• Excellent marketing and business strategy acumen
  • Complete understanding of the marketing funnel and how to execute via paid social
  • Full understanding of the eCommerce model and basic lead gen strategies
  • Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
• Ownership of performance reporting and strategy communication
  • Execute performance reporting A-Z with excellent presentation creation capabilities
  • Autonomously presents performance reports and recaps, facilitating strategic conversations with clients (verbally and written)
  • Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
• Operating as an effective member of the team for both department and account teams
  • Contributing to a constructive and effective work environment in line with PD core values
  • Actively participate in the growth and development of junior talent where applicable
  • Employ AI technologies to enhance and optimize business processes
  • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department