Paid Social Campaign Manager

2 days ago

Mandaluyong City, National Capital Region, Philippines beBeeGrowth Full time $120,000 - $180,000
Job Description:

As the Lead of Paid Social, you will be responsible for scaling cost-effective customer acquisition and reactivation campaigns across multiple search and biddable product categories. You will work with a team of Paid Social experts to develop and execute the strategic plan, use analytics to inform decisions, and drive execution to optimize marketing efforts against company goals.

This high-performance role offers the opportunity to work with teams across the organization - from Brand, Discounts, Creative, and Analytics. To kick things off, you will focus on various Paid Social channels (such as Meta, TikTok, and Snapchat) as Strategic Investments, working with in-house experts and agencies to find synergies to bring high-quality customers to the business.

Responsibilities:
  • Plan, design, and execute paid social campaigns from execution to completion.
  • Use data-driven approach to analyze performance drivers and optimize campaign performance.
  • Be responsible for all campaign trafficking, quality control, campaign launch, reporting, and analysis.
  • Optimize campaign performance towards activation, retention, and reactivation goals.
  • Analyze & report on campaign KPIs to key stakeholders.
  • Partner with internal teams to optimize campaign performance; e.g. Creative, BI, CRM, etc.
  • Develop relationships with key paid social partners to nurture performance growth.
  • Provide project management support to ensure deadlines are met.
Required Skills and Qualifications:
  • Strong understanding of paid social and all performance marketing metrics (CPM, engagement rate, CPA, CPC & LTV).
  • Experience running large multi-million dollar growth campaigns on paid social media platforms including Facebook, Instagram, Pinterest, TikTok, Reddit, and Snapchat.
  • Strong communications and presenting skills with an eye for creative performance.
  • Strong quantitative & analytical skills; able to use data to optimize day-to-day performance.
  • A process-improvement mindset to help us become more efficient in our activities.
  • A curiosity to not just know what is happening, but to understand why it is happening.
  • Obsessed with growth and building things while not being afraid to get your hands dirty.
  • Familiar with the fast-paced, demanding, and analytical startup environment.
  • A positive mindset towards challenges and new opportunities and a natural hustler with a contagious 'can-do' attitude.
  • 3+ years of experience directly managing paid social campaigns on the client-side or at a performance marketing agency.
  • Proficient at Excel for performance analysis.
  • Knowledge of Facebook bidding, targeting, optimization, as well as web & app tracking setup and troubleshooting.
  • Experience working with performance marketing metrics and platform reporting.
  • Strong analytical ability and problem-solving skills.
  • Strong organisational skills and project management ability.
Benefits:

This role offers the opportunity to work with a dynamic team and contribute to the success of the organisation.

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