Senior Player Retention Specialist

2 days ago

Cebu City, Central Visayas, Philippines beBeePlayerEngagement Full time ₱21,600 - ₱27,600
Job Title

The Role of a CRM Manager in Player Engagement and Retention

This position plays a pivotal role in driving player engagement through strategic retention campaigns, personalized communications, and loyalty initiatives.

Key Responsibilities:

  • Develop and execute pre-launch and post-launch CRM strategies to drive player engagement and reduce churn.
  • Define key retention KPIs and build tailored plans across player segments.

Additional Requirements:

  • Plan, launch, and optimize CRM campaigns via email, push notifications, SMS, and in-game messages.
  • Implement loyalty programs, reactivation efforts, and seasonal promotions.
  • Collaborate with creative and marketing teams to deliver compelling campaign assets.

Technical Expertise:

  • Proficient in CRM tools and marketing automation platforms.
  • Familiar with A/B testing, segmentation, and campaign performance tracking.
  • Comfortable with data platforms like Tableau, Power BI, or similar.

Our ideal candidate possesses strong organizational skills, excellent communication, and team collaboration. They are quick to learn and adaptable in a fast-paced digital environment.

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