
Player Engagement Specialist
1 day ago
Our organization seeks a motivated and data-driven CRM Manager with 2–3 years of hands-on experience in the Casino, Sportsbook, or Sweepstakes industry. You'll play a key role in shaping player engagement through strategic retention campaigns, personalized communications, and loyalty initiatives.
Key Responsibilities- Develop and execute pre-launch and post-launch CRM strategies to drive player engagement and reduce churn.
- Define key retention KPIs and build tailored plans across player segments.
- Create structured campaign roadmaps for product launch and growth phases.
- Plan, launch, and optimize CRM campaigns via email, push notifications, SMS, and in-game messages.
- Implement loyalty programs, reactivation efforts, and seasonal promotions.
- Collaborate with creative and marketing teams to deliver compelling campaign assets.
- Analyze player behavior and campaign results to improve performance.
- Use insights to personalize messaging and offers across lifecycle stages.
- Monitor and report on key metrics such as LTV, retention, engagement, and churn.
- Work closely with product, marketing, analytics, and support teams to ensure CRM efforts are aligned with business goals.
- Contribute feedback on user experience and product features from a retention standpoint.
- 2–3 years in a CRM, user retention, or marketing role within the Casino / Sportsbook / Sweepstakes space.
- Proven ability to plan and execute lifecycle campaigns that increase player engagement and retention.
- Proficient in CRM tools and marketing automation platforms.
- Familiar with A/B testing, segmentation, and campaign performance tracking.
- Comfortable with data platforms like Tableau, Power BI, or similar.
- Competitive salary.
- Fully remote work.
- Opportunities for professional growth.
- Work with a passionate team shaping iGaming's future.
- Entry level.
- Full-time.
- Customer Service.
- Industries: Computer Games and Gambling Facilities and Casinos.
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