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Consumer Engagement Manager

7 days ago

Manila, National Capital Region, Philippines JTI Full time

About JTI

We celebrate diversity and inclusivity at JTI. Our company is home to 46,000 employees from all over the world who continuously build their unique success story.

About the Job

We are seeking a highly motivated Consumer Activation Specialist to join our team. This role will support the Consumer Activation Manager in executing consumer activation initiatives that align with brand equity, global mandatories/toolkits, and marketing objectives.

Main Responsibilities:

  • Execute consumer activation initiatives that align with brand equity, global mandatories/toolkits, and marketing objectives, under the guidance of the Consumer Activation Manager.
  • Provide support to FMZ and HQ Teams – in particular Territory Activation Leads – in terms of BA deployment, uniforms, activation materials, and premium items, to ensure efficient and consistent execution.
  • Work closely with Brand, Digital, Legal, PPO, Brand, and FMZ Teams to establish processes to align and prioritize brand strategies while being compliant to global brand guidelines and mandatories.
  • Collaborate with third-party activation agencies to develop brand activation ideas/proposals, driving innovation and best-in-class output.
  • Manage provided A&P budget according to priorities and business targets, determining the proper allocation of funds across brand and territory initiatives/requirements to achieve objectives in the most cost-efficient manner.

Requirements:

  • Bachelor's Degree graduate, preferably in Marketing / Business / Communications-related courses.
  • At least 2 years solid experience in Marketing, Trade/Channel Marketing, Consumer Engagement, Brand Activation preferably with a solid background from an FMCG company.
  • Excellent communication skills - Oral and Written (English, Filipino).
  • Prioritize projects ensuring that each program's objectives are met, within budget and executed based on agreed timelines.
  • Analyze data from 1-2-1 programs to establish patterns, draw conclusions, and find solutions that can further enhance ongoing/future programs and help boost company performance.
  • Develop a deep understanding of the brand's target market through synthesis of multiple sources of consumer and market data.
  • Effectively present to a large crowd, higher management while ensuring that the message is delivered across clearly and effectively.
  • Manage the entire channel or program budget ensuring that money is spent efficiently.
  • Proficient with MS Office (Word, Excel & PowerPoint).
  • Cross-functional collaboration.