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3 days ago
We are seeking an experienced Search Engine Optimization Manager to lead our search engine optimization initiatives across multiple projects. The ideal candidate will have a strong background in the i-gaming industry and be responsible for developing and executing comprehensive SEO strategies for multiple i-gaming brands and projects simultaneously.
Responsibilities:- SEO Strategy & Management:
- Develop and execute comprehensive SEO strategies for multiple i-gaming brands and projects simultaneously.
- Conduct thorough keyword research and competitive analysis specific to gaming, sports betting, and casino verticals.
- Optimize website architecture, content, and technical elements to improve search rankings.
- Monitor and analyze SEO performance metrics, providing regular reports and actionable insights.
- Stay current with search engine algorithm updates and industry best practices.
- Team Leadership & Project Management:
- Coordinate cross-functional collaboration with development, content, and marketing teams.
- Manage multiple concurrent SEO projects, ensuring timely delivery and quality standards.
- Allocate resources effectively across different projects.
- Establish and maintain SEO workflows, processes, and documentation.
- I-Gaming Expertise:
- Navigate complex regulatory requirements and compliance considerations across different jurisdictions.
- Understand geo-targeting strategies for various markets and licensing restrictions.
- Develop content strategies that balance user engagement with responsible gaming messaging.
- Implement SEO tactics suitable for high-competition gaming keywords and affiliate marketing.
- Technical SEO & Analytics:
- Perform comprehensive technical SEO audits and implement improvements.
- Collaborate with development teams on website performance optimization.
- Set up and maintain tracking systems using Google Analytics, Search Console, and specialized SEO tools.
- Analyze user behavior data to inform SEO and content strategies.
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