Senior SEO Specialist

4 days ago

Manila, National Capital Region, Philippines Workhorse Digital Full time A$90,000 - A$120,000 per year
Senior SEO Specialist (with Digital PR Experience)

Location: Remote / Australia-based (must work on Australian time)

Employment Type: Full-time

About the Role

We are seeking an experienced Senior SEO Specialist with a strong background in technical SEO, on-page optimisation, and digital PR-driven link acquisition. This role is designed for a results-oriented professional who thrives on improving organic visibility, strengthening domain authority, and building high-quality digital relationships that drive brand presence. You will play a critical part in shaping and executing our SEO roadmap, with a particular focus on backlink acquisition and digital PR campaigns that amplify reach and authority.

Key Responsibilities

  • Backlink & Digital PR Strategy

  • Develop and execute innovative backlink acquisition strategies, leveraging both traditional outreach and digital PR campaigns.

  • Build and maintain relationships with journalists, publishers, and industry sites to secure high-quality editorial coverage and backlinks.
  • Create compelling content pitches and PR assets that attract earned media placements.

  • On-Page SEO & Content Optimisation

  • Conduct comprehensive SEO audits of content, meta tags, headings, schema, and internal linking structures.

  • Partner with content, design, and development teams to ensure all web content is optimised for both search engines and users.
  • Provide keyword research, topical authority recommendations, and content briefs that align with search intent.

  • Technical SEO

  • Implement best practices to enhance crawlability, indexability, site architecture, and site speed performance.

  • Monitor and resolve technical SEO issues, such as structured data errors, canonicalisation, redirect chains, and duplicate content.
  • Collaborate with developers to ensure SEO is integrated into the site's technical roadmap.

  • Analytics & Reporting

  • Analyse website performance using SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog).

  • Track keyword rankings, backlink profile growth, organic traffic trends, and conversion metrics.
  • Produce detailed SEO performance reports and actionable insights for stakeholders.

  • Strategy & Industry Awareness

  • Stay informed on Google algorithm updates, SERP feature trends, and emerging SEO/PR best practices.

  • Continuously test, measure, and refine strategies to remain competitive in organic search.
  • Contribute to cross-functional campaigns, ensuring SEO aligns with paid media, social, and content marketing initiatives.
Qualifications
  • Bachelor's degree in Marketing, Communications, Computer Science, or related field.
  • 5+ years of hands-on SEO experience with a proven track record in backlinks, on-page optimisation, and technical SEO.
  • Demonstrated success in executing digital PR campaigns that earned high-quality backlinks and media coverage.
  • Strong analytical skills with proficiency in SEO platforms and web analytics tools.
  • Excellent written and verbal communication skills, with the ability to create persuasive outreach and collaborate cross-functionally.
  • Highly detail-oriented, data-driven, and proactive in problem-solving.
  • Must be available to work within Australian business hours.
What We Offer
  • Opportunity to lead advanced SEO and digital PR initiatives across diverse industries.
  • Collaborative environment with cross-functional teams in content, paid media, and creative.
  • Professional growth opportunities with access to industry-leading tools and training.
  • Flexible working arrangements within Australian business hours.

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