Senior Point of Sale Marketing Strategist

1 day ago

Makati City, National Capital Region, Philippines BillEase Full time
About the Role

The POS Marketing Strategist will focus on developing and executing effective Point of Sale marketing strategies, including product marketing and conversion optimization for both online and offline POS financing. The ideal candidate will analyze marketing campaigns, develop strategies to improve product visibility and adoption, and work closely with designers to create efficient conversion flows.

Your Key Responsibilities
  1. Analyze POS marketing campaign performance and product adoption rates to identify areas of improvement.
  2. Conduct market research on POS financing trends and competitor offerings to stay ahead of the competition.
  3. Evaluate marketing strategies and forecast performance across different channels to ensure optimal results.
  4. Provide recommendations on marketing improvements and campaign strategies to drive business growth.
  5. Generate reports and presentations on marketing performance for stakeholders to facilitate informed decision-making.
  6. Monitor conversion rates and suggest optimizations for both online and offline channels to maximize ROI.
  7. Analyze customer behavior and purchasing patterns at point of sale to inform data-driven decisions.
  8. Collaborate with designers, business owners, and merchant partners to create effective conversion flows for POS financing.
  9. Assist in defining marketing requirements and creating campaign briefs to ensure project success.
  10. Conduct A/B testing for marketing materials and conversion funnels to optimize performance.
  11. Visit merchant locations to observe customer interactions and gather insights to improve the customer experience.
About You
  • Bachelor's degree in Marketing, Business, or a related field.
  • 1-2+ years of experience in marketing analysis, preferably in e-commerce or retail.
  • Strong analytical and creative problem-solving abilities.
  • Excellent written and verbal communication skills.
  • Proficiency in marketing analytics tools.
  • Knowledge of SQL and skills in Excel are preferable but not required.
  • Experience with data visualization tools is a plus.
  • Ability to manage multiple projects and prioritize effectively.
  • Understanding of POS systems, financial products, and retail marketing is beneficial.
  • Basic understanding of UX/UI principles for conversion optimization.

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