Senior Outbound Marketing Specialist

7 days ago

Manila, National Capital Region, Philippines beBeeOutbound Full time ₱60,000 - ₱80,000
Job Description:

As a key member of our marketing team, you will be responsible for designing and executing highly effective outbound campaigns using the latest tools and an AI-driven approach. Your primary mission will be to create scalable, personalized outreach systems that generate qualified leads and meetings for our business.

You'll be managing multiple clients and campaigns simultaneously, ensuring each outbound program is executed with precision, personalization, and measurable results.

If you can also contribute to surrounding B2B marketing initiatives (e.g. lead magnets, content, inbound channels), that's a strong bonus — but your core focus will be outreach effectiveness.

This role requires a unique blend of technical expertise, creative thinking, and data-driven decision-making.

Key Responsibilities:
  • Develop and manage multi-channel outbound campaigns (email, LinkedIn, other channels as appropriate).
  • Leverage tools such as Apollo, Clay, Instantly, Smartlead, Zapier/Make, and AI-powered personalization to maximize conversion.
  • Continuously test messaging, targeting, and cadences to optimize performance.
  • Use AI tools to craft tailored outreach messages at scale.
  • Build repeatable systems for automating research, list enrichment, and content customization.
  • Manage prospect databases and campaigns across multiple clients, ensuring clean, enriched, and segmented lists.
  • Track campaign performance, report on KPIs (open, reply, meeting booked, SQL conversion rates).
Required Skills & Qualifications:
  • Proven success designing and running outbound B2B lead generation campaigns with measurable results.
  • Strong hands-on experience with tools like Apollo, Clay, Instantly, Smartlead (or similar).
  • Knowledge of AI-driven personalization (e.g. ChatGPT, Claude, or specialized AI tools for outreach).
  • Experience managing multiple client campaigns simultaneously in a structured and organized way.
  • Data-driven mindset: comfortable analyzing performance metrics and running structured experiments.
Benefits:

By joining our team, you will have the opportunity to work with cutting-edge technology and develop innovative solutions that drive business growth.

Our company fosters a culture of collaboration, creativity, and continuous learning.

Successful candidates will receive comprehensive training and support to ensure their success in this role.

What We Offer:

Competitive salary and benefits package.

Ongoing professional development opportunities.

Collaborative and dynamic work environment.

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