Brand Marketing Director

1 day ago

Manila, National Capital Region, Philippines beBeeMarketing Full time ₱800,000 - ₱1,200,000

At the forefront of brand marketing excellence, we seek a visionary leader to spearhead our efforts in strengthening Solaire Resort's positioning in the Korean and Chinese-speaking markets.

About the Role

This pivotal position will support the Brand Lead in crafting and executing innovative marketing strategies that effectively leverage data-driven insights, foster cross-functional collaboration, and drive business performance across key units.

Key Responsibilities
  • Strategic Brand Development: Collaborate with cross-functional teams to design and implement cutting-edge marketing strategies tailored to the preferences of the target markets.
  • Campaign Execution: Partner with business units to create and execute integrated marketing campaigns that consistently showcase the brand's unique value proposition.
  • Cross-Functional Collaboration: Foster a collaborative environment by working closely with internal teams and external partners to ensure seamless campaign execution.
  • Performance Analysis and Optimization: Analyze campaign performance, providing actionable insights to inform strategic decisions and drive continuous improvement.
  • Industry Trends and Best Practices: Stay abreast of industry trends, tools, and best practices in brand development, marketing, and customer acquisition, particularly for the Korean and Chinese-speaking markets.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 3 years in brand marketing, with a focus on data-driven decision-making and cross-functional collaboration.
  • Proven experience in marketing for Korean and/or Chinese-speaking markets is a strong advantage.
  • Strong understanding of brand development, customer acquisition, and market trends in Korean and Chinese-speaking countries.
  • Proficiency in web analytics tools, marketing platforms, and relevant technologies.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
  • Analytical mindset with the ability to derive actionable insights from campaign performance data.
  • Fluency in Korean and/or Chinese is preferred, with strong English proficiency.

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