Global Marketing Director

Founded in November 2019, EmpowerU, Inc. has rapidly evolved from its origins within a leading global brand's tele-service support group to become a standalone entity renowned for its exceptional service delivery. Our organization is driven by a culture that emphasizes resilience, excellence, and a strong sense of community. We prioritize the well-being and professional development of our team members, treating each one as a valued internal client. This approach ensures excellence in service delivery and fosters meaningful relationships with all stakeholders.

Core Values:

EmpowerU, Inc. is anchored in four fundamental values, known as the 4Cs: Care, Communication, Camaraderie, and Commitment. These principles guide our interactions with clients and among team members, ensuring a cohesive and supportive work environment.

Care: Our dedication to exceeding client and stakeholder expectations is paramount.

Communication: We maintain transparent and continuous communication to provide exceptional support.

Camaraderie: We foster a culture of inclusivity and unity, making our workplace feel like a second home.

Commitment: Our unwavering pursuit of excellence defines our approach to every task.

Role Overview

We're on the hunt for a Global Marketing Director who thrives at the intersection of strategy, creativity, and execution. This is not your typical marketing role—this is a high-ownership position for someone who can lead from the front, build powerful global campaigns, and drive measurable growth.

You will be responsible for planning, executing, and optimising marketing campaigns to fill both live in-person seminars and virtual trading events. This role requires direct response marketing expertise—someone who understands how to generate measurable ROI from event campaigns.
The ideal candidate will have strong project management skills, be highly organised, and be able to coordinate multiple teams and suppliers to deliver high-quality, profitable events.

Key Responsibilities

1. Event Marketing Strategy & Execution:

• Develop and execute marketing campaigns to fill live in-person seminars and virtual webinars.

• Leverage Go High Level and Salesforce for CRM, marketing automation, and lead management.

• Ensure campaigns are optimised for conversion, using direct response marketing principles

• Oversee and execute integrated marketing campaigns with strong focus on Sales Marketing

2. Team & Supplier Coordination:

• Manage and align ad buyers, videographers, content specialists, speakers, slide designers, and other stakeholders.

• Ensure all marketing deliverables (ads, videos, graphics, copy) are delivered on time.

• Oversee copywriting—either creating, editing, or guiding copy (leveraging AI tools like ChatGPT where applicable).

3. Campaign Scheduling & Prioritisation:

• Maintain and manage a busy calendar of events, prioritising campaigns that deliver the best ROI.

• Monitor campaign timelines and budgets, ensuring resources are allocated effectively.

4. Performance Monitoring & Reporting:

• Collaborate with the sales manager to monitor event attendance, sales conversion rates, and profitability.

• Adjust marketing strategies in real-time based on campaign performance data.

5. Communication:

• Act as the central point of contact between all parties involved in event production and promotion.

• Ensure everyone understands timelines, deliverables, and performance expectations.

6. Social Media Marketing Leadership/ Online Reputation Management

• Manage and optimize the company's social media channels, ensuring content is on brand, relevant, and resonates with target audiences across different regions.

• Oversee the creation of engaging content, including posts, ads, and video for social media platforms.

• Analyze social media performance using platforms like NapoleonCat to assess engagement, brand sentiment, and growth metrics.

• Lead initiatives to monitor and enhance the company's online reputation on key review sites such as Trustpilot, Google Reviews

Key Requirements

• Minimum 5 years of proven experience in a senior marketing role (Director or VP level), ideally in a global, matrixed environment

• Strong background in sales marketing, with demonstrated success supporting sales teams and driving revenue

• Proven experience in direct response marketing, preferably in event-based marketing (seminars, conferences, webinars).

• Strong Go High Level and Salesforce skills.

• Demonstrated success in filling live in-person events and virtual webinars.

• Excellent copywriting and copy-editing skills (or proven experience managing copywriters).

• Strong organisational skills with experience managing multiple projects and deadlines.

• Ability to work collaboratively with ad buyers, creatives, sales teams, and external agencies.

• Data-driven mindset—comfortable with metrics, KPIs, and ROI reporting.

• Exceptional communication and stakeholder management skills.

• High attention to detail and ability to work in a fast-paced environment.

• Strategic thinker with hands-on ability to execute and pivot fast

• Experience in fast-paced industries (FinTech, SaaS, Startups a plus)

• Passion for innovation, data-driven decision making, and continuous learning

• Willingness to work across various shift patterns, including nights, weekends, and public holidays to support global client demands.

• Thrives in high-pressure environments, adapts quickly, and performs at peak levels under tight deadlines

• Reliable internet connection (minimum 20 Mbps) and a backup internet provider are required.

• Work-from-home setup with a quiet, professional environment.

• Preferably residing within Metro Manila for logistical convenience and potential in-person engagements if needed.

Desirable Skills

• Experience in the financial education, trading, or investing sector.

• Understanding of funnels and automated marketing campaigns.

• Familiarity with webinar platforms and event registration systems.

• Creative problem-solving and the ability to pivot quickly when needed.