Strategic Brand Marketing Leader

3 days ago

Manila, National Capital Region, Philippines beBeeBrandMarketing Full time ₱60,000 - ₱120,000
Lead Brand Marketing Strategist

Drive our brand marketing efforts forward by developing and executing communication strategies that align with company objectives.

This role is responsible for ensuring brand consistency across all platforms, leading multi-channel advertising campaigns, and managing influencer and media partnerships.

Key Responsibilities:
  • Develop and implement communication strategies aligned with overall company objectives.
  • Ensure brand consistency across all platforms and campaigns.
  • Lead the strategy and execution of advertising campaigns across various platforms.
  • Oversee public relations campaigns related to marketing projects.
  • Negotiate and manage collaborations with influencers and key partners.
  • Develop strong relationships with local media networks.
  • Measure and analyze campaign effectiveness, providing recommendations for optimization.
Requirements:
  • Bachelor's degree in Marketing, Advertising, Communications, or a related field.
  • Minimum 7 years of experience in strategic communications, advertising, or brand management.
  • Proven experience leading integrated advertising campaigns across multiple platforms.
  • Demonstrated success in managing influencer and brand endorsement campaigns.
  • Strong background in offline marketing campaigns, including media buying and public relations.
  • Solid project management skills with the ability to lead cross-functional initiatives.
  • Analytical mindset with the ability to assess campaign performance and optimize strategy.
Seniority level:

Mid-Senior level

Employment type:

Full-time

Job function:

Business Development and Marketing

Industries:

Internet Marketplace Platforms and Technology, Information and Internet

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