Senior Brand Marketing Manager

9 hours ago

Manila, National Capital Region, Philippines beBeeMarketing Full time ₱4,500,000 - ₱9,000,000
Brand Marketing Leader

This role is responsible for driving the development and execution of comprehensive brand strategies, enhancing brand growth, and implementing strategic plans that align with the company's goals. The Brand Marketing Head will oversee all creative materials and communications to ensure consistency with the brand identity and guidelines.

Key Responsibilities
  • Develop and execute integrated marketing plans and go-to market strategies by translating brand elements and data into actionable insights.
  • Drive initiatives to enhance brand equity, awareness, and relevance to the target market through strategic planning and implementation.
  • Lead comprehensive brand audits to monitor and improve brand perception, ensuring positive brand mentions, enhanced brand attributes, and an elevated brand equity ranking.
Requirements
  • Minimum 6 years of experience in brand marketing with a strong focus on building brand equity.
  • Strong understanding of marketing principles, including campaign management and strategy.
  • Excellent communication and leadership skills, with the ability to coach and lead teams effectively.
  • Experience working with cross-functional teams, including design, corporate communications, product, and procurement.
About the Company

The company is a leading provider of banking and financial services, recognized for its commitment to innovation, customer satisfaction, and employee engagement.

What We Offer
  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A competitive compensation package and benefits.

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