
Brand and Market Development Manager
1 day ago
As a Brand and Strategy Specialist, you will be responsible for developing and managing integrated brand campaigns across various media channels.
This involves creating strategic alignment with brand positioning and business goals through integrated brand campaigns. You will collaborate with internal teams and external partners to ensure timely delivery of campaign assets and requirements.
You will oversee celebrity and KOL partnerships, including contracting, scheduling, and performance tracking.
Analyze campaign performance data and competitor activity to inform future executions.
Ensure compliance with regulations and fulfill legal, procurement, and finance requirements for campaign activities.
Requirements- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum 3 years of experience in offline marketing or media, with hands-on campaign execution.
- Strong project management and coordination skills, with the ability to manage multiple timelines and stakeholders.
- Strategic and analytical mindset, with the ability to translate data into actionable insights.
- Excellent communication skills, with confidence in presenting reports and recommendations.
- Collaborative team player who thrives in fast-paced environments.
- Prior experience with creative agencies or in-house creative teams.
- Familiarity with celebrity or KOL marketing is a plus.
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