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Customer Journey Manager
1 week ago
The Customer Journey Manager will be responsible for planning and coordinating program execution strategies to ensure a cohesive, smooth, and engaging customer experience.
- Analyze customer behaviors vis-a-vis programs and activities implemented to improve customer touchpoints and track results to provide interventions for the attainment of the program KPIs.
- Collaborate with partner departments to generate new ideas and strategy and integrate these optimally into CJ Plans.
- Propose and implement annual customer journey plan for the assigned segments.
- Develop communication strategy that will build awareness, customer satisfaction, and program loyalty.
- Design program and activity measurement framework (who, what, when, why, how, metrics, and KPIs).
- Bachelor's degree in Marketing/Communication/Business Administration/Advertising.
- At least 5 years of relevant experience on marketing and/or customer journey management.