Senior Demand Generation Specialist

Your potential has a place here with our award-winning employment experience. As a Senior Demand Generation Specialist working remotely, you'll be part of bringing humanity to business.

This role is for someone with a passion for data and digital marketing strategy to drive talent attraction and elevate employer branding. You'll be responsible for driving and optimizing digital talent attraction efforts through analytics, technical oversight, and cross-channel collaboration.

What You'll Do:

• Owning and maintaining reporting for key marketing funnel metrics by channel, ensuring a consistent cadence and actionable insights for performance improvements.
• Developing detailed channel forecasts, managing reporting vs. forecast (initially in Excel), and supporting automation or improved solutions as needed.
• Proactively identifying optimization opportunities and potential issues within the marketing funnel; partnering with channel leaders to create and execute action plans.
• Providing ad-hoc analysis and insights to inform monthly channel strategies.
• Overseeing digital experimentation setup, measurement, and reporting across all channels.
• Ensuring inbound data integrity and recommending database changes to support marketing requirements.
• Customizing, configuring, and maintaining marketing automation, lead gen/nurturing, campaign tracking, AI learning systems, and integrations (e.g., GA4, Google Console, SEMrush, Looker, Hootsuite).
• Building and managing custom data pipelines, workflows, lead scoring models, and reporting dashboards to support marketing processes.
• Monitoring and cleansing data routinely to ensure accuracy and reliability.
• Troubleshooting and resolving technical issues related to marketing system configuration, integrations, and basic technical SEO (mainly monitoring).
• Providing training and support to marketing teams on tools, processes, and best practices to drive adoption and efficiency.
• Staying up-to-date with tool updates, releases, and implementing relevant enhancements.
• Collaborating with stakeholders to identify process bottlenecks and recommending improvements for greater efficiency.

What You Bring to the Role:

• 3+ years in an analytical and technical role (e.g., marketing analytics, marketing operations, management consulting, or marketing development).
• 2+ years as a marketing automation developer/admin.
• Strong understanding of marketing processes, lead management, and demand generation strategies.
• Advanced Excel data modeling and forecasting experience.
• Familiarity with key marketing funnel metrics, KPIs, and building/maintaining forecasting models.
• Hands-on experience with data visualization tools (Looker, Tableau, etc.) and Google Analytics.
• Proficiency with relevant tech stack (Asana, Looker, GA4, SEMrush, Taleo ATS, Sense HQ) or similar.
• Intellectual curiosity, creative thinking, and a passion for problem-solving and A/B testing.
• Ability to distill insights from large datasets and tell a compelling data story for all organizational levels, including visual presentations.
• Excellent communication, organizational, and project management skills; detail- and results-oriented.
• Ability to thrive in a fast-paced, constantly evolving environment.

Benefits and Culture:

• A supportive work environment that encourages career growth and professional development.
• An inclusive culture and community-minded organization where giving back is encouraged.
• A global team of curious lifelong learners guided by our company values.

About Your Role:

• You'll report to a Senior Manager, Social Media Talent Attraction.
• You'll contribute to the success of the customer experience and the overall success of the team.