
Senior HubSpot and Growth Marketing Specialist
2 days ago
We're seeking a seasoned expert in HubSpot and growth marketing to drive our sales and marketing engine forward. This individual will be responsible for owning and optimizing our HubSpot platform, designing scalable marketing campaigns that directly impact pipeline and revenue.
The ideal candidate is both a systems architect and a growth-minded marketer who can design processes, uncover insights from data, and execute campaigns that drive growth. Key responsibilities include building and optimizing campaigns, partnering with our sales team, and delivering insights on pipeline performance and ROI.
This role combines deep technical expertise in HubSpot with strategic marketing skills, including automation, lead nurturing, campaign optimization, and reporting. The successful candidate will have a proven track record in B2B demand generation, inbound, and ABM, as well as experience in managing complex workflows, automations, and integrations.
Above all, we're looking for a results-driven professional who can make a direct impact on pipeline, revenue, and client growth. If you live and breathe HubSpot and love building scalable marketing campaigns, this role is for you.
Key Responsibilities:- HubSpot Administration & Optimization
- Serve as the subject matter expert (SME) and admin for HubSpot CRM, Marketing Hub, and Sales Hub.
- Build, optimize, and document workflows, pipelines, and automation processes.
- Ensure data integrity, segmentation, and lifecycle stage management across all databases.
- Train and support sales and marketing teams on HubSpot best practices.
- Marketing Automation & Campaign Execution
- Design and launch automated nurture campaigns, email sequences, and landing pages.
- Optimize lead scoring, handoffs, and attribution reporting to align sales and marketing.
- A/B test subject lines, CTAs, forms, and workflows to increase conversion.
- Revenue & Growth Marketing
- Develop and execute integrated demand generation campaigns that attract and convert SMB executives.
- Partner with sales leadership to drive pipeline acceleration and improve conversion rates.
- Manage reporting dashboards to track KPIs including MQL → SQL → Opportunity → Closed-Won.
- Provide insights and recommendations to continuously improve campaign performance.
5+ years of hands-on HubSpot CRM/Marketing Hub experience (HubSpot certifications required).
Proven experience in designing and managing complex workflows, automations, and integrations.
Strong marketing background with a track record in B2B demand generation, inbound, and ABM.
Data-driven mindset with expertise in HubSpot reporting, dashboards, and campaign attribution.
Exceptional communication skills with the ability to partner with executives and cross-functional teams.
Why Join Our Team?- Be part of a collaborative, entrepreneurial environment.
- Make a direct impact on pipeline, revenue, and client growth.
- Lead HubSpot strategy and execution with high visibility to leadership.
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