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Marketing Program Director

2 weeks ago

Makati City, National Capital Region, Philippines Metrobank Full time
Job Description

We are seeking a talented Cross-Sell and Upsell Manager to join our Consumer Business Sector team. As a key member of our Credit Cards Product & Segment Strategies Department, you will play a crucial role in driving customer growth and expanding our credit card penetration within the Metrobank customer database.

Key Responsibilities:
  • Develop and manage acquisition programs to grow credit card penetration.
  • Lead a team to design and implement customer journeys that align with Life Banking.
  • Collaborate with cross-functional groups to develop targeted campaigns for existing customers.
  • Manage budgets and report on campaign metrics.
Requirements:
  • Bachelor's degree in business or a related field.
  • At least 2 years of experience in developing and launching marketing programs.
  • Strong knowledge of the lending business, particularly credit cards.
  • Excellent communication and project management skills.