Strategic Email Campaign Manager

2 days ago

Manila, National Capital Region, Philippines beBeeEmail Full time ₱2,500,000 - ₱3,000,000
Job Overview

Email Marketing Specialist

We are seeking a strategic email marketing professional to develop and execute high-impact campaigns that drive engagement, nurture leads, and boost retention.

You will collaborate with the marketing, content, and sales teams to create compelling email content, optimize campaign performance, and implement automation strategies that align with business goals.

Key Responsibilities
  • Develop and execute high-impact email marketing campaigns aligned with business objectives.
  • Conduct market research to understand consumer behavior and optimize messaging.
  • Design and implement automated email workflows to nurture leads and improve retention.
  • Leverage A/B testing to optimize subject lines, content, and calls-to-action (CTAs).
  • Ensure adherence to best practices in design, deliverability, and compliance.
  • Create compelling, error-free email copy that resonates with target audiences.
  • Work with designers to enhance email layouts and visual appeal.
  • Align email marketing with broader marketing initiatives.
  • Maintain consistent brand messaging across all email communications.
  • Maintain customer email lists, ensuring data integrity and compliance with regulations.
  • Segment audiences to deliver personalized and relevant email content.
  • Continuously refine segmentation strategies based on engagement and behavioral data.
Performance Monitoring & Optimization
  • Track and analyze email campaign performance using key metrics like open rates, click-through rates, and conversions.
  • Generate reports and insights to drive continuous improvements.
  • Optimize deliverability and inbox placement with best practices in list hygiene and engagement.

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