Director of Marketing Strategy

7 days ago

Dasmariñas, Calabarzon, Philippines beBeeGrowth Full time $100,000 - $140,000
Job Title:

Marketing Leader


About the Opportunity:

This role combines strategic leadership with hands-on execution, ensuring that campaigns, messaging, and brand presence drive business growth.

The marketing leader will shape the company's positioning while aligning closely with business development and product teams.

This is an opportunity to lead and scale a high-impact marketing function that drives awareness, demand, and customer loyalty.

Purpose of the Role:

To lead and scale the marketing function, driving brand visibility, demand generation, and customer engagement to accelerate business growth.

Key Responsibilities:
  • Design & Execute Growth Roadmap – Build a marketing strategy aligned to growth, retention, and revenue objectives.
  • Lead & Inspire – Mentor a team, fostering creativity, accountability, and high performance.
  • Brand Positioning – Own messaging and thought leadership to differentiate the company in the market.
  • Demand Generation – Scale inbound and outbound acquisition via SEO, SEM, paid campaigns, social, and email marketing.
  • Pipeline Alignment – Partner with business development to strengthen lead generation, nurturing, and conversion.
  • Customer Advocacy – Develop case studies, communities, and advocacy programs to showcase client success.
  • Data & ROI – Define KPIs, track ROI, and refine strategies through a data-first approach.
  • Agility – Lead ad hoc marketing initiatives to support evolving business priorities.
Requirements:

Must-Haves:

  • 5+ years of B2B marketing experience, including 3+ years in a SaaS leadership role.
  • Proven track record in scaling demand generation and digital growth.
  • Strong leadership with experience managing small, high-impact teams.
  • Strategic yet hands-on—comfortable executing campaigns while driving vision.
  • Exceptional communicator and storyteller, simplifying complex products into compelling narratives.
  • Data-driven mindset with expertise in HubSpot, Salesforce, Google Analytics, and related tools.
  • Ability to thrive in fast-paced, high-growth environments with agility and adaptability.

Preferred:

  • Background in analytics, BI, or data-focused SaaS.
  • Knowledge of the Australian market and experience scaling globally.
  • Experience in building customer advocacy or thought leadership programs.

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