Marketing Strategy Developer

7 days ago

Dasmariñas, Calabarzon, Philippines beBeeInfluencer Full time $50,000 - $60,000
Job Description

The role of Influencer Marketing Specialist involves developing and executing marketing strategies that leverage influencers to build brand awareness, drive engagement, and boost conversions. This is an exciting opportunity for a creative and strategic individual to make a real impact in the field of e-commerce.

This position requires a strong understanding of social media platforms, influencer trends, digital marketing strategies, and audience engagement tactics. The ideal candidate will have exceptional relationship-building, negotiation, and communication skills, as well as a solid background in broader marketing campaigns.

  • Develop Strategies: Create influencer marketing plans that align with overall marketing objectives, brand goals, and measurable KPIs.
  • Source Talent: Identify and engage influencers who resonate with our target audience and campaign goals.
  • Build Partnerships: Cultivate and maintain strong, professional relationships with influencers, agencies, and brand partners.
  • Oversee Campaigns: Manage campaign timelines, content creation, and deliverables in collaboration with influencers and the marketing team.
  • Ensure Quality: Provide creative direction and review influencer content to ensure it aligns with brand identity and campaign messaging.
  • Analyze & Report: Use analytics tools to measure performance, generate reports, and optimize future marketing initiatives.
  • Collaborate Across Teams: Work closely with social media, content, and paid marketing teams to ensure campaigns integrate seamlessly into broader marketing efforts.

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