Senior B2B Growth Marketing Specialist

22 hours ago

Antipolo City, Calabarzon, Philippines beBeeMarketing Full time $60,000 - $80,000
Role Overview

We are seeking a seasoned professional to spearhead our B2B growth and outbound marketing initiatives.

The ideal candidate will have extensive expertise in crafting and executing high-impact outbound campaigns leveraging cutting-edge tools and AI-driven strategies.

Responsibilities will include designing personalized outreach systems, managing multiple client relationships, and ensuring seamless campaign execution across various industries and customer personas.

The successful candidate will possess a data-driven mindset, with a proven track record of delivering measurable results through effective lead generation and pipeline development.

Key Responsibilities:
  • Outbound Campaign Development: Design and execute multi-channel campaigns (email, LinkedIn, etc.) that generate qualified leads and meetings.
  • AI-Powered Personalization: Leverage tools like Apollo, Clay, Instantly, Smartlead, Zapier/Make to maximize conversion rates.
  • Campaign Optimization: Continuously test messaging, targeting, and cadences to optimize performance.
  • Data & Performance Management: Manage prospect databases, track campaign performance, and report on KPIs (open, reply, meeting booked, SQL conversion rates).
  • Multi-Client & Campaign Management: Prioritize and balance multiple client campaigns while maintaining quality and performance standards.
Requirements:
  • Proven success in designing and running B2B outbound lead generation campaigns with measurable results.
  • Strong hands-on experience with tools like Apollo, Clay, Instantly, Smartlead.
  • Knowledge of AI-driven personalization (e.g. ChatGPT, Claude, or specialized AI tools for outreach).
  • Experience managing multiple client campaigns simultaneously in a structured and organized manner.
  • Data-driven mindset: comfortable analyzing performance metrics and running structured experiments.
What Success Looks Like:
  • Multiple outbound systems running effectively across different ICPs and clients.
  • High campaign conversion rates (opens > replies > booked calls).
  • Consistent pipeline of qualified meetings generated directly from outreach efforts.

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